Spike Jonze Creates a New Short Film (aka Commercial) for Apple

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With his icon­ic Super Bowl ad in 1984, Rid­ley Scott began a tra­di­tion of accom­plished film­mak­ers cre­at­ing adver­tise­ments for Apple. In the years since, we’ve seen David Finch­er shoot an ad pro­mot­ing the iPhone 3GS, Michel Gondry direct a spot show­cas­ing the iPhone’s cin­e­mat­ic fea­tures, and Spike Jonze craft a mem­o­rable ad for the Home­Pod. Now, Jonze returns with a new com­mer­cial (above) for the Air­Pods 4 with Active Noise Can­cel­la­tion. The five-and-a-half-minute film, titled “Some­day,” stars Pedro Pas­cal and it fol­lows–writes Vari­ety–his char­ac­ter as he “nav­i­gates an emo­tion­al jour­ney of mov­ing on after a breakup. When the grief-strick­en man ini­ti­ates Active Noise Can­cel­la­tion on his Air­Pods 4, his world trans­forms: The cold, win­try palette flips into a vibrant dream­scape, and every­thing and every­one becomes part of the music.”

With a few clicks of the mouse and for $149.99, you, too, can trans­port your­self to your own sound-and-col­or filled world. It’s that easy.…

Relat­ed Con­tent 

Rid­ley Scott on the Mak­ing of Apple’s Icon­ic “1984” Com­mer­cial, Aired on Super Bowl Sun­day in 1984

Direc­tor Michel Gondry Makes a Charm­ing Film on His iPhone, Prov­ing That We Could Be Mak­ing Movies, Not Tak­ing Self­ies

Steve Jobs Nar­rates the First “Think Dif­fer­ent” Ad (Nev­er Aired)

Hunter S. Thompson’s Edgy 1990s Com­mer­cial for Apple’s Mac­in­tosh Com­put­er: A Med­i­ta­tion on Pow­er